Privacy Policy

We may collect information in the following categories:

a. Information You Provide

This includes personal details you voluntarily submit through forms, appointment requests, inquiries, registrations, SMS opt-ins, or other communications, such as:

• Name
• Email address
• Phone number
• Business or organization name
• Appointment or wellness-related inquiry details
• Any other information you choose to provide

b. Automatically Collected Information

When you visit our website, certain technical and usage data may be collected automatically, including:

• IP address
• Browser type and version
• Device and operating system information
• Pages viewed and time spent on the site
• Referral URLs and interaction data

This information may be collected using analytics and tracking technologies.

c. Cookies and Similar Technologies

We may use cookies, pixels, and similar technologies to improve website functionality, personalize your experience, analyze website traffic, and support marketing efforts.

You can control cookie settings through your browser preferences.

We may use the information we collect to:

• Respond to your inquiries or appointment requests
• Provide, manage, and improve our services
• Send service-related notifications and updates
• Communicate with you regarding appointments, support, or wellness services
• Send SMS or email communications when consent has been provided
• Improve website performance and user experience
• Maintain security and prevent fraud or misuse
• Comply with legal obligations

We use your information only for legitimate business purposes and in accordance with applicable laws and regulations.

By providing your phone number and explicitly opting in, you consent to receive SMS communications from Prana ATX LLC related to:

• Appointment confirmations and reminders
• Customer support responses
• Wellness service updates
• Requested information regarding our services

SMS Consent Terms

• SMS consent is not shared with third parties or affiliates for marketing purposes.
• Message frequency may vary depending on your interactions with us.
• Message and data rates may apply.
• Consent is not a condition of purchase.

Opt-Out Instructions

You may opt out of SMS communications at any time by replying:

STOP

After opting out, you will receive one final confirmation message and will no longer receive SMS messages unless you opt in again.

Help Instructions

For assistance, reply:

HELP

Or contact us directly:

Carrier Disclaimer

Mobile carriers are not liable for delayed or undelivered messages.

We do not sell, rent, or trade your personal information.

We may share information with trusted third-party service providers that assist with:

• Website hosting
• Analytics
• CRM and communication systems
• Appointment scheduling
• Customer support services

These providers are authorized to use information only as necessary to perform services on our behalf and are required to maintain appropriate confidentiality and security measures.

We may also disclose information if required by law or necessary to protect our legal rights or safety.

We do not share, sell, rent, or disclose your mobile information, SMS opt-in data, or messaging consent to third parties or affiliates for marketing or promotional purposes.

All categories of personal data exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties under any circumstances except as required by law.

We implement reasonable administrative, technical, and organizational safeguards to protect your information from unauthorized access, misuse, disclosure, or alteration.

However, no method of internet transmission or electronic storage is completely secure, and we cannot guarantee absolute security.

Depending on your location and applicable laws, you may have the right to:

• Request access to your personal information
• Request corrections or updates
• Request deletion of your information
• Withdraw consent for communications
• Opt out of marketing communications

To exercise your rights, contact us using the information below.

Our website may contain links to external websites not operated by us.

We are not responsible for the content, privacy practices, or policies of third-party websites. We encourage you to review their policies independently.

We may update this Privacy Policy periodically to reflect changes in our practices, legal requirements, or services.

Updated versions will be posted on this page with a revised effective date.

Your continued use of our website or services constitutes acceptance of the updated policy.

This section explains how the Prana Wellness iPhone app (“the app”) handles your personal information. The app is offered by Prana Wellness, 1623 East 7th Street, Austin, TX 78702 (“we”, “us”), to members with a Prana, Prana + or Founder membership. It sits alongside the rest of this privacy policy, which covers the studio and our website.

Signing in

You sign in with the same Mindbody account you use to book at the studio, on Mindbody’s own secure page. The app never sees or stores your password. Once you’re signed in, the app keeps a sign-in key on your phone for up to 30 days, then asks you to sign in again.

Information the app uses

The app uses only what it needs to run your bookings, café orders and practice history:

• Your studio account (from Mindbody): your name, email address, phone number and profile photo if the studio has one; your membership and passes; your bookings and waitlist places; and the classes you’ve attended, which the app turns into points, streaks and badges.
• Favourite classes: the classes you save (class name, day, time and instructor), kept on our server so they follow you to a new phone.
• Café orders: your order goes to Square, our café’s checkout system. The app creates or links a Square customer profile with your name, email and phone, so your orders and receipts are yours. You pay on Square’s own secure checkout page; the app never sees your card details.
• Support requests: the support form in the app is run by Jotform. It’s filled in with your name, email and phone, and sends us whatever you write.
• On your phone: your sign-in key, your basic profile, what’s in your café bag and which inbox messages you’ve seen. These stay on your phone and are cleared when you sign out.
• Technical logs: our server briefly records basic details of each request, such as its time and the internet address it came from, to keep the service secure and fix problems.

Who helps us run the app

Four services help us run the app, and each handles your information under its own privacy policy:

We don’t share your information with anyone else, unless the law requires it.

What the app doesn’t do

• No advertising, and no tracking you across other apps or websites.
• No selling of your information.
• No access to your location, camera, photos, microphone or contacts.
• Sharing a class or inviting a friend uses your iPhone’s own share sheet: you choose what to send and to whom, and nothing passes through us.

How long we keep information

• Your studio records in Mindbody and Square (account, membership, bookings, visits, café orders and payments) are part of the studio’s business records. We keep them as long as we need them to run the studio, and longer where the law requires, for example for tax.
• Favourite classes are kept until you remove them or delete your account.
• Technical logs are kept for a short time only, then deleted automatically.

Deleting your account

You can delete your Prana app account at any time inside the app: open My Prana and tap Delete account. This straight away:

1. deletes your favourite classes;
2. deletes the café profile the app created for you in Square, or unlinks the app from a café profile you already had with us;
3. signs you out and clears the app’s information from your phone.

We note the deletion on your studio record. Deleting your app account doesn’t cancel a membership. Your membership, booking and purchase history stay with the studio; to have those deleted too, email info@pranawellness.love and we’ll do it within 30 days, apart from records the law requires us to keep.

Your Mindbody login is a separate Mindbody account, which you can close through Mindbody.

Children

The app is for members aged 13 and over. We don’t knowingly collect information from children under 13. If you think a child has used the app, contact us and we’ll delete their app information.

Keeping your information safe

Everything the app sends travels over encrypted connections (HTTPS). The app never stores your Mindbody password, and the sign-in key on your phone works only with our server and expires after 30 days.

Changes and contact

If we change how the app handles your information, we’ll update this section and the date below. For questions or requests about your information, email info@pranawellness.love, call 512-277-7262, or visit us at 1623 East 7th Street, Austin, TX 78702.

This section was last updated on October 5, 2026.

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact: